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my mission

At elleffeDesign, design is more than aesthetics: it's a strategic process rooted in functionality, innovation, and storytelling.
I'm a multidisciplinary freelance designer with a mission to create meaningful, user-centered solutions across both physical and digital touchpoints.

With a strong foundation in industrial design, i'm specialized in the development of consumer products, from initial concept and 2D drawings to 3D modeling and prototyping, CMF strategies (Color, Material, Finish), and production-ready technical documentation. Every product is designed with purpose, precision, and an understanding of market needs.

On the digital front, i craft compelling web experiences, developing UI/UX design, responsive layouts, and interactive content tailored to enhance user engagement. Whether i'm building from scratch or collaborating on brand evolution, my design language stays consistent: intuitive, impactful, and adaptable.

I seamlessly integrate graphic design, motion graphics, 3D visualization, and content creation to offer cohesive brand experiences across platforms. My approach is agile, ensuring we adapt to every brief, timeline, and challenge: whether it's designing a timepiece, a packaging system, or a fully responsive web platform.

Driven by curiosity and refined by years of hands-on experience, i believe great design emerges at the intersection of creativity, technology, and emotion.
At elleffeDesign, we don't just create visuals...

...we build connections.

my vision

I dream a world where design is not confined by medium or trend, but driven by meaning, experience, and emotion.
At elleffeDesign, my vision is to bridge the gap between the tangible and the digital, creating seamless, human-centered design experiences that stand the test of time.

I aspire to be a reference point for innovative, multidisciplinary design, where each product, interface, or visual story is a result of deep research, technological awareness, and aesthetic sensitivity.
By constantly exploring new tools, materials, and digital platforms, we aim to shape sustainable, intelligent, and emotionally engaging solutions that elevate everyday interactions.

My goal is to inspire and connect through design that’s not only seen, but felt.

I was born in Voghera, in the province of Pavia, on November 3rd, 1978 and it was immediately clear that things wouldn’t be so simple, thanks in part to the stars that blessed me with a zodiac profile that’s notoriously difficult to interpret.

I’m a Scorpio—by sign and by nature… with all the strengths and weaknesses, virtues and flaws that come with it!

I spent the first years of my life—the ones where you start to get a feel for the world around you—surrounded by nature and learning the basic rules of life. I lived then, and still live now, on the land that gave me life, a place I cannot separate myself from. I grew up in the countryside, in close contact with nature, which I learned to love and respect. From it, I received lessons that helped shape my character and personality.

How could I not mention my education—what I could rightfully call the second phase of my life?

…And here comes the Classical High School Diploma, earned in July 1997, when the Liceo Classico Statale S. Grattoni in Voghera was, for me, a fountain of knowledge and a spark for growth. Well, to be honest, this website is clear proof that I didn’t quite fulfill the ambition I confessed during my final oral exam, when the exam board president—clearly bewildered by my disheveled performance—asked what I wanted to be when I grew up. Without hesitation, I told him: "An astronaut."

…After graduating, I chose to represent concepts rather than philosophize about them, and whether by fate or by passion, I earned a degree in Industrial Design in April 2003 at the Third Faculty of Architecture, the newly established Design School of the Politecnico di Milano.
There, ideas could be touched—not just imagined or visualized, but made real. Tangible. Inspiring. They sparked wonder. That’s where I learned everything, starting from a blank sheet of paper—a challenge that still stirs a certain awe in me, because of all the potential an idea holds.

I absorbed the fundamentals of Basic Design, later diving into Yacht Design—a world completely unknown to me at the time, and all the more fascinating for it. I completed my academic path with a thesis on mobility, focusing particularly on the field of Car Design.
From those years, what remains are hopes and the drive to imagine a better world—shaped by sustainable solutions designed to improve human life.

Today, I work for the joy of it—aware that I’ll keep doing this as long as it continues to bring me joy.
I primarily design wristwatches for several leading brands in the industry. In my free time, I love sketching whatever comes to mind—projects I occasionally share on this website:

elleffedesign.com

I live for deep passions and true emotions, which I nurture daily.
I adore simple things but am always enchanted by complexity.
I love daylight and the warmth of the sun—but I could live solely for the charm of the night and the wonder of starry skies.
I don’t feel tied to any one color, but rather to the emotions sparked by shades and combinations.